Most companies ask you to fill out a form and then create a password, with so many tools and apps out there. The app was not all it was cracked up to be once you get through all of that.
Arcade wants to change that. The interactive demo company is making it easier for companies to create demonstration videos that walk people through how their tools work.
A group of angel investors, including Mathilde Collin, Laura Behrens Wu, Jaren Glover and Eric Wittman, are part of the $2.5 million in seed funding announced by the company.
The company was founded by Clark and Manalang in early 2021. It has about 300 on the waiting list. More than 125 arcades have been created by companies that started using a free version of the product.
Users can make a version of their demo and have snippets of the product embedded into websites, as well as people who haven't used the product before who can see it before signing on for a trial.
Clark, who has a marketing background, told the website that she and her colleague at Atlassian pioneered the concept of product-led growth and found that many customers were discovering their products outside of the website. They didn't have a solution for how to make those discoveries better.
She said they wanted to create a world where people could easily discover products and see what they were getting.
Clark said that the mindset of customers has changed in the past couple of years, where they no longer blindly sign up for products.
Historically, selling involved hiding behind the demo, and once the company got the person's information, it was more of a "gotcha" moment. One of Arcade's customers, Clockwork, which works with financial professionals, often asks potential users to connect their invoices to the product so users can see how Clockwork operates, but that is a big ask, Clark said. By using Arcade, Clockwork is able to give potential customers a taste of what their platform is like. Clark said that another customer is using arcades on its social media.
Arcade will be able to build out its product and website with the new funding, as it also looks to add more engineering and product designers. Clark wants to double the number of companies supported by the team of three by the end of the year.
The company is focused on marketing, distribution and function.
Clark said that they are about helping people know what they are getting into. Product updates, integration into other properties and how customers can make a more powerful tool are some of the things we plan to invest more in.
Aditi said via email that Clark was a friend that she had known for a couple of years and was excited to go on a five to 10 year journey with.
She is a values driven, intellectually honest founder. I believe strong founders have founder-market fit and are building an authentic vision. I knew from the beginning that I would want to invest in it. Our worlds are almost entirely virtual at this point, as the PLG market is growing so quickly. The idea of getting on a call with a sales rep in order to try out a product feels disruptive to a users needs and flow. Users should be able to see an instance of their data on a vendor's landing page. For creators to feel proud of their work, Arcade is empowering them.
The founders were focused on finding design partners who could convert into full-time customers from the start, according to the founder, according to the founder, according to the founder, according to the founder, according to the founder, according to the founder, according to the founder, according to the She said that when they worked at Atlassian, they saw how powerful it was to show your product to your prospects and customers.
They understood the pain point very early on and realized that differentiating comes down to delight in design and keeping it simple for marketers and end- users. The two guys are both invested in building a massive company, starting with a design forward product and a high quality team.
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