Matt Damon. Niklas Halle’n/AFP via Getty Images
Crypto.com launched a marketing campaign featuring Matt Damon.
This is the actor's first venture into digital assets.
The company stated that Damon also invested in the cryptocurrency platform.
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Hollywood actor Matt Damon stars in a Crypto.com marketing blitz. The digital asset platform aims at gaining customers in more than twenty countries.
The company stated that he has also invested in the Singapore-based cryptocurrency exchange platform.
Damon's participation, which is his first venture into the digital asset sector, was announced Thursday through a global advertisement called "Fortune Favors the Brave", directed by Wally Pfister, and produced by David Fincher.
Insider was told by Kris Marszalek, Crypto.com CEO and co-founder. "We wanted to establish a strong connection...cryptocurrencies are less about trading and more about building a future for the internet.
He stated that partnerships with Damon, and other prominent names like UFC and Formula 1 are designed to increase Crypto.com's brand awareness around the globe.
Crypto.com announced Monday that it will donate $1 million to Water.org. Damon founded the non-profit organization to provide safe water and sanitation for people in need.
Crypto.com has over 10 million users and has made a commitment that it will address climate change. It has also pledged to become a carbon-negative company by 2022.
Crypto.com follows the lead of FTX and other crypto companies like FTX. They have aggressively promoted a marketing campaign that includes a SuperBowl ad purchase and taping quarterback Tom Brady to be their brand ambassador.