Arbisoft co-founder Yasser Bashir on building trust with early-stage startups – TechCrunch

Yasser Bashir co-founded Arbisoft in 2007. We continue our survey to see which software partners our readers recommend.
Bashir says that the company employs a few hundred people today, spread across Pakistan, Australia and Texas. However, it continues to support startups of all sizes.

Popcart CEO Omri Traub told TechCrunch their company has been working with Arbisoft from its infancy stages.

We had access top talent, and we were able to hire with flexibility. Traub said that if we needed to add a new developer, it would take us less than a week to find one. We would have needed to spend weeks or months recruiting and hiring a developer in Boston, or the U.S.

Anna Bailey, Volta Charging's product manager, said that Arbisoft has helped them build reliable and large-scale projects without having to overload their internal engineers.

Bashir spoke with us to discuss Arbisoft's relationship with its clients. Most of them have closed Series A rounds or are close to closing, he explained. He spoke with us about agile development, data science and customer and employee satisfaction.

Editor's Note: This interview was edited for clarity and length.

Please tell us a bit about yourself and the inspiration behind Arbisoft.

Yasser Bashir: My father bought me and my younger brother a Commodore 64 when I was 10. We were the only family in our small town to have a computer. It is rare that anyone who was not a C-64 user in the 80s didn't love computers and computer science. I was not an exception. I received my undergraduate degree in computer science at the best CS school in my country, and then went on to Stanford University for a master's degree.

Each one of these steps opened the door to a career as a computer scientist and helped to create a company.

Arbisoft was founded in 2007 by me and a few of my colleagues. We loved solving different computing problems than sticking to one technology or domain. It was easier to do this in a software service company than in a product company.

We loved software development and had strong ideas about the type of culture that would encourage people to excel in technology-focused organizations. Arbisoft is an example of many of these ideas.

What has Arbisoft done since its inception 13 years ago? How did it grow and what have they done to make it better?

Three people started the company in 2007, and it is one of the largest software companies in the region. Our company employs almost 750 people, mainly engineers, and we have been a software partner for many companies that are leaders within their respective verticals such as KAYAK, MIT and Insurify.

Our growth has almost been organic. Companies that have had great experiences outsourcing their software development should strongly recommend us to others. In our biannual NPS surveys, our customers consistently give us a net promoter score above 75. We have seen our growth directly due to customers recommending us to others.

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How are you structuring your team?

Arbisoft is a network of cross-functional, independent teams. Each team typically works on one client project at a time. We believe in self-managed, autonomous teams that are flexible and adaptable to increase their effectiveness.

Frdric Laloux' Reinventing Organizations is one of my favorite books. It has influenced my thinking about organizational structures. Many ideas were borrowed from the book to help us design our team structures.

What services are you offering? What made you decide to go all-out and do more?

Because we are large, our services range is quite wide. Full-stack web development and mobile app development are all available. We also offer DevOps for cloud computing and machine learning. We provide all of the services necessary for a startup tech company to reach a production-ready solution. We provide support for our customers beyond launch. This includes bug fixing, maintenance, and feature development.

What stage are your startups? What stage can they be at?

We work with startups at all stages of their development, but we are more often able to assist those that have closed Series A rounds or are on the verge of closing one. However, there is no limit to the stage at which a startup can be launched. We can begin with the idea from its inception if it is a good idea.

How can you build trust and confidence with your clients so that they are more likely to choose Arbisoft for their engineering needs?

Transparency and openness are key to gaining the trust of our clients. So that clients can have the right expectations set and exceeded, we make sure to accurately represent our capabilities. Client projects are handled by our teams seamlessly integrated into clients' teams.

Building trust is also influenced by vulnerability. When we make mistakes, we share them and learn from them. While there are other agile principles that can be used, blameless retros will prove to be the most useful tool for learning from and openly discussing mistakes.

Could you please tell us more about Arbisoft's data side?

Our primary service for many of our customers is to collect, clean, analyze, and present data. Our data science practice is supported by deep knowledge in libraries and frameworks. Python was our first choice language. Python is a strong language for handling data. Libraries such as Scrapy, NumPy and Pandas, SciPy and SciPy are all available. They are extremely useful for data science and we have a lot of expertise in them.

Also, you have developed solutions like Edly and ListenTool. Can you tell us more about these solutions and why you do it?

Thats a great question. Arbisoft has a relatively large organization. This means that we need technology to improve our business processes and keep our position as a leader in software services. We create solutions for our own problems when we can't find the right match. If the solution works well for us, we create a product to solve similar problems for other companies.

ListenTool was built because Arbisoft values instance-based feedback. Edly was built because we were constantly building learning management systems (LMSs) for customers. It seemed natural to simplify many of the complexity of an online learning solution and make it a custom product.

This strategy has proven to be a success and we will continue to build such products in future. Some of these products are being spun off into companies that can grow and sustain themselves without Arbisoft.

What are the benefits of having offices in Texas, Australia, Malaysia, and Pakistan?

These locations are often closer to our customers' homes. It is important to be present on the ground as 80% of our customers live in the U.S. Our customers are evenly distributed on the West Coast (San Francisco), and East Coast (New York, Boston). Having an office in the middle maximizes travel time and overlap. Customers can enjoy the service quality and availability of an offshore provider while also enjoying the costs and benefits of an off-shore operation. It's the best of both.

The tech scene in Pakistan seems to be thriving. How have you been involved? What impact has this growing ecosystem had on Arbisoft, if any?

Since its inception, I have been involved in the development of the tech and startup ecosystems in the country. It's taking off like an rocket ship, and we couldn't be more excited about this. Startups raised more money this year than any of the previous years. Arbisoft is thrilled because many startups require technology services. We have an exciting market to tap into. Arbisoft is a trusted brand. Most businesses consider Arbisoft to be one of their most reliable and reliable technology partners. Our services have seen an enormous increase in demand.

What are the reasons Arbisoft should attract and keep talent?

Arbisoft has a strong organizational culture. We care deeply about our employees and provide opportunities for them learning and growing. Arbisoft is known for its great organizational culture. It is why people stay and come back to us. Our turnover rate is among the lowest in the industry. People often leave for better opportunities or higher education. Arbisoft alumni are our greatest ambassadors. They not only help us find talent to replace them, but also redirect new business to us.