2 Reasons Why Striving to Be Bored is Solid Business Advice

August 29, 2021 5 minutes read
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Do you feel bored? It's possible to become bored by the simple act of trying.

Let's take a look at the many benefits of boredom.

Related: What happened to engagement? Here are the Top 5 Reasons Employees Get Bored at Work.

It creates space

Did you know that you can spend more time on a Zoom or phone call if you don't have enough time? Give a client some extra time. You might need to take longer to complete a task if there isn't a deadline. We tend to take up all the space that is available. Busy work is why there exists. We entrepreneurs are like water moving downstream in search of a reservoir. Boredom could be a great thing.

Many entrepreneurs find themselves in a paradoxical place. They want more business and even more customers, but they are unable to manage the businesses they already have. How can you grow?

It is important to not be bored. It is true that there will always be something to fill the empty space. Therefore, you need to strategically make sure that these opportunities are available. Only working with the ideal customers is the best way to accelerate your business' exponential growth. This is why the Pareto Principle doesn't work in practice. While we may accept that 20% of our income is generated by customers, the truth is that you are wasting your time with eight of ten customers. Imagine those customers not being ideal. There is space on the calendar, production and, most importantly, energy. Many businesses spend too much energy trying to please customers who will never return. Stop trying to please everyone. You can let them go to make room for more profitable customer relationships.

It's easy to get distracted and lose focus of the task at hand. Marketing is not something you can do. The next thing you know you're in a slump in your business. It's time to market. You might have balanced the swing between busy and slow times if you had made time for marketing.

Boredom is rarely a goal for entrepreneurs. Imagine what you could do with your spare time. Invite more business? You can take some time off. You can create a business that doesn't need you.

Boredom's second benefit is that it will make you more intentional about filling up your space.

Related: Bored is the best thing that can happen to you

Attract the people you desire

You can call it manifestation, magic, or smart business strategy. But the space you create by being bored attracts what is needed.

Ask yourself first what you really want. Are you looking for more customers? Are you able to spend more time? Are you able to attract higher-paying customers? A new income stream? It is important to be clear and specific about what you are looking for. You run the risk that you will end up with the same result as before: emptying the space like dirty laundry, and returning to where you started.

To add fuel to your intention, create a visual to represent the filling of the space. Let's say that you need 100 more customers by the end of the year. Place 100 stroke marks on a whiteboard. Remove one of the stroke marks when a customer is added. You don't need to remove all stroke marks. There are two reasons.

You know what full means and you are committed to achieving it. You see your success and feel empowered about how you fill it. It increases retention. Imagine someone giving you the top ten tips for anything. The journey to tip number ten feels like it took forever. Instead, you can keep your attention by counting down from 10 to 1 and anticipating the tip.

The two-step process of growth and expansion is now a simple one: Be bored, and then make space for your desires. Make a visual representation of how full the space looks and then fill it up again. You can start over if you are ready to move on to the next level of growth or expansion.

Related: How to get excited again when you're bored with your business