Linktree, a popular link in bio service that has more than 16,000,000 users, has partnered with PayPal to expand its Commerce Links tools, which allow for direct payment via Linktree. According to the startup, creators from more than 200 countries that PayPal has operations can accept payments using the transaction tools.
Commerce Links was launched in March. Users can make payments on their Linktree account directly without opening a new tab or browser. Linktree customers can now connect to their PayPal account and receive payments via PayPal, debit cards or credit cards from their customers or followers. Linktree users have access to information about their transactions, the payment conversion rate, and other relevant data. According to the company, this data will help creators manage digital presence.
Alex Zaccaria, Linktree CEO and co-founder, stated that the creator economy is growing and they want to find new ways to receive payments and support from their audiences with minimal friction. We are thrilled to collaborate with PayPal to expand our solutions for our users worldwide and allow them to manage and monetize digital assets.
Two types of Commerce Links are available for creators to receive payments from customers and followers: A Support Me Link allows Linktree users collect donations and payments from their visitors. While Request Links allows customers and followers to request goods and services directly from the Linktree profile,
Linktree claims that its partnership with PayPal is the latest of a series creator-focused initiatives. This announcement follows Linktree's acquisition of Songlink/Odesli, an automated music link aggregation platform. Linktree will integrate Songlink/Odesli in its Music Link feature. This automatically displays the same song and album across all music streaming platforms, allowing users to listen to content on their preferred platform.
Linktree was founded in 2016 and competes with many link in bio platforms including Shorby.bio, Linkin.bio, and Beacons. Linktree raised $45 million in Series A funding in March. Index Ventures, Coatue and Insight Partners participated in the funding round.
