Meet the typical Amazon customer, a college-educated married woman in the South earning $80,000

Amazon employs over 950,000 people and has 903 facilities in the US.Amazon customers account for eight in ten US shoppers. They place an average of 75 orders each year.Amazon's average customer, a white woman from the south with a household income of more than $80,000 annually, is her.Check out more stories from Insider's business page.10 Things in Tech: Keep up-to-date with the latest tech trends and innovations. Loading... Click to sign up for Insider marketing emails. You also agree to receive partner offers.Amazon sells products online. You may have heard of Amazon.This ecommerce giant is second in the world in terms of retail sales, with net product sales of $216 Billion in North America by 2020.According to MWPVL, Amazon was founded in Seattle in 1994 and now has 903 facilities in the US. There are also 839 locations in other countries. Amazon employs 1 of every 153 Americans, with a headcount of 950,000.According to data provided by Numerator, 8 out 10 US shoppers are Amazon customers.More: Compare over 250,000 salaries at top companies such as Amazon, Google, and JPMorgan using Insider's Salary DatabaseNumerator discovered that Amazon's average shopper was a married, college-educated woman. They are divided into two age groups: 35-44 and 55-64. She lives in the Southeast and does not have any children. Her annual income is more than $80,000.While the average customer orders one to two items per transaction (or less), she orders 74 transactions each year at a cost of $2591, Numerator discovered.Amazon accounts for about 9% of her total spending, which is slightly lower than Walmart, the largest retailer in the world. Customers of Amazon are more likely to compare prices at Amazon than they are to shop elsewhere.They love to shop for cell phone accessories, chargers, and cases on Amazon, as well small kitchen appliances and medical supplies. They prefer Amazon's own labels and their top choice brands are Hanes, Kraft and Disney.Check out these typical shopper profiles.