A platform solution is a one-stop shop for all of a marketer's needs.
At their core, platforms are meant to help marketers, whether that's understanding their customers' journeys,Optimizing the path to purchase, or quantifying the revenue that a campaign produces
As I mentioned last year, we delivered on the promise of platform through our world class solution that doesn't sacrifice power for ease of use.
We focused on what it meant to be a valuable platform last year. Enhancements to the product have doubled down on this promise.
We built our platform to meet the needs of organizations no matter where they are in their journey. Our easy-to-use tools and freedom to scale have always made our customers feel comfortable.
A lot has changed in the last few years and as a result our customers needs are changing. Customers need more than platform solutions to be successful.
They need someone to connect with them.
We are disconnected from one another from the companies we do business with and from the people we work with. This is a big problem in a time when connection is more important than ever.
We are suffering from a crisis of disconnected data and systems, disconnected customers, and disconnected people according to the concept introduced by our CEO.
Customers are cautious and slow to trust brands due to that.
They are taking back their personal data and placing more trust in one another and expecting more flexibility and value from the companies they do business with. It is our job to fix that and keep them connected. How?
Rob Giglio, our Chief Customer Officer, says that in order for your customers to feel valued, they need tools to evolve as they do. Building deep and lasting connections with their customers is one of the top priorities for the company.
They will be able to organize stronger, more efficient processes if they are given those tools.
Customer experiences are translated into connected and consistent experiences by united teams. This is what leads to trust and loyalty.
It's important to create connection. Customers want to feel appreciated and supported to scale.
Our customers are having a hard time with their finances and need to do more with less.
The value that marketers are able to receive from their technology investment is more important than ever - whether that's consolidated views into campaigns, sharper analytical tracking, or more powerful targeted ad capabilities.
Here you will find more on that.
The Marketing Hub gives marketers access to their customer data and tools in real-time so they can create personalized experiences that attract, engage and delight customers.
We are doubling down on our commitment to put the customer first and continue to build products that meet the changing needs of growing businesses.
Marketing Hub is built on our commerce-poweredCRM and supported by a robust support network, partner ecosystems, and integration marketplace, which gives our customers flexibility to grow within the platform as the business grows.
It's more important than ever to create a trustworthy environment. Customers need to trust that we are here to support their needs and that they can adopt our brand for easy use.
Customer feedback is one of the most important indicators of our performance. True magic happens when the market and industry experts are aware of the success.
For the second year in a row, I am very proud that HubSpot has been named a leader in the Magic Quadrant for B2B Marketing Automation Platforms with Marketing Hub being evaluated.
Being recognized as a Leader in B2B marketing automation byGartner is a testament to our continued commitment to deliver the best possible product and trustworthy user experience for our customers.
The Magic Quadrant for B2B Marketing Automation Platforms was published in September of 1992.
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