Portland Trail Blazers star Damian Lillard wants to be the Dr. Scholl’s for athletes

3 minutes Read by Christopher Cason.

Many of the top-selling brands will continue to use the same thin insoles that provide little to no cushion, despite the fact that the global sneaker market is predicted to reach $120 billion by 2026. If you're using the shoes for sports, they don't do much to provide support or comfort.

Damian Lillard has suffered foot injuries dating back to his days at Weber State University, and he knows the importance of foot health. When he received a business proposal from his marketing agent, it quickly became a no-brainer. The company, Move, was officially launched in December of last year after a conversation in 2019.

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I immediately thought about how useful it would be for me and how useful it can still be, because I hadn't been able to find any insoles to put in my shoe.

NBA players use insoles and orthotics to reduce stress on their feet. During his fourth season in the NBA, he suffered from a plantar fasciitis injury, and he recalls the occasional foot soreness he experienced at certain parts of the season.

Jones suffered his own foot injuries from playing recreational pick-up hoops after not being able to find an insole that he was comfortable with. The market for insoles is projected to reach $4 billion this year and $ 6.9 billion by 2032, according to Future Market Insights. None of the well-known insoles companies were really targeting young athletes or high- performance athletes.

A Nike footwear designer with 25 years of experience and one of the leading footwear research and testing laboratories have been partners with Move. Phoenix Suns star Chris Paul and former NBA guard Jamal Crawford are among the investors that Move has secured. Move generated over $100,000 in sales in its first month, and is on target to reach $1 million in sales by 2022, according to the founders. The company sells two products on its website: the Game and the Game Day Pro model.

Team USA won the gold medal in the London Olympics last summer, and Lillard put his Move to the test. He hadn't been able to find a consistent insole to use throughout his previous years in the NBA, and now he has a product that is comfortable, responsive, and allows him to play more freely without thinking about what is going on inside his shoe.

Move is targeting youth volleyball and grassroots basketball with a successful launch into the basketball space. The focus of the company will be to provide a product to support youth athletes while their bodies are still growing and developing.

I think you will see more kids using them in the future. I believe Move will be something you will see everywhere.