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161496466 story According to a survey of 501 people conducted by insurance company Progressive, most people prefer the process of buying a car online than at dealerships. Autoblog reports:
Based on the 251 people who completed a transaction entirely online or through a dealer web site, and the 250 who did solely face-to-face business, there are two big takeaways. The first is that online shopping, still a small percentage of overall car sales, is growing rapidly in acceptance and actual transactions. [...] The second takeaway is that millennials are a major part of the online sales growth.
Overall, though, online shoppers expressed more joy with the process than showroom floor shoppers. Compared to 78% of buyers highly satisfied with buying a car online, only 58% of in-person shoppers registered the same pleasure. That carried through to trade-ins and financing as well. Eighty percent of online shoppers were highly satisfied with the trade-in process, versus 57% of dealership visitors; 70% of online shoppers gave the highest marks to the financing process as opposed to 53% of guests asked to "Step into the office" and wait while the salesperson conferred with the finance manager.
