The maker of the messaging app has a reputation for being a camera company.

It unveiled a flying one on Thursday. The drone camera can help people take selfies without using a stick. Users hold the pocket-size camera in their palm and select a flight mode via a dial on the device. The device flies for a moment, taking photos and videos that it downloads to the user's privateSnapchat drive before landing back in the user's palm.

It gives you a completely new perspective and allows you to hang out with your family and make videos together, according to Evan Spiegel.

Spectacles was the first hardware product from snap, and it was glasses with embedded cameras and augmented reality features. Spectacles didn't fare well in the hourslong lines of 2016 The new version of Spectacles allows people to see augmented reality filters on the physical world.

The price for a single battery is $229.99, with additional batteries for $19.99 and a dual battery charger for $49.99. The company said it would sell the camera in the United States and France.

The Ring Always Home cam was announced by Amazon in 2020. The owner of the drones wants to use it for security reasons. It was pilloried on social media as a privacy hazard.

Mr. Spiegel was not familiar with the product. He said that the bright yellow color of the flying camera made it visible.

I don't think there are privacy concerns when other people are recorded without their knowledge, he said.

At its annual event for developers and advertisers, snap announced a suite of augmented reality products, which include filters and visual effects. New tools were introduced that allow shoppers to try on products. The company said that people have used its products for five billion times.

The biggest opportunity over time is to be reinventing the camera.