Pitch Deck Teardown: Minut

I wrote about Minut and its Series B round in December.

The company used to raise the round led by Almaz Capital. What does Minut do? The startup built a privacy-forward hardware solution that helps Airbnb hosts keep an eye on their properties without trampling over guests' privacy.

I'm looking for additional companies and pitch decks to feature, so if you want your own, you're in luck. A submission form can be found here.

Slides in this deck

• 1 – Cover slide
• 2 – Really cool graphics slide that introduces the form factor of the product
• 3 – Market context slide
• 4 – “What we do” (product/solution slide)
• 5 – “A sensor for every short-term rental” (product/features slide)
• 6 – Another pretty photo of the product
• 7 – Market slide
• 8 – Customer segments slide
• 9 – TAM slide
• 10 – Competition slide
• 11 – Customer validation slide with Trustpilot reviews
• 12 – Customer validation slide with quotes from customers
• 13 – Business model slide (“subscription model that scales”)
• 14 – Traction slide — users, countries, and distribution centers
• 15 – “Minut by Numbers” (KPI slide)
• 16 – Traction slide — ARR growth
• 17 – Traction slide — ARR breakdown, including new, churn, expansion, and existing ARR
• 18 – Traction slide — compounding ARR growth
• 19 – “Plans by country” — Minut’s expansion plans
• 20 – People slide — with a photo of the team
• 21 – Final slide — with a pretty picture!

3 things to love

Traction, traction, traction

I always tell startups that if they have traction, that's all that matters. I've seen startups raise money with a single slide and it's the traction slide.

It doesn't matter if the team is unconventional or not, if the company is able to rake in the dough, it's worth taking a closer look.

Minut does a great job at telling the story, it breaks down the ARR in a way that makes the story pop. The ARR growth is shown in the first slide. The next two slides show how customers become more valuable over time. Awesome.

Minut left the graphs themselves, even though it nixed the numbers from its ARR slide. A great way to tell the story of the company's growth is to use different colors to show new customers. The image is called Minut.

“We are hardware, deal with it.”

When someone mentions physical goods, a lot of investors run for the hills. The second slide in Minut's deck shows how well-designed the product is, but also throws up a flag saying, "Hey, we do hardware." If you don't like it, we're not your people, and a visual aid better explains what the company is all about. Very well done.

Even without knowing anything about the company, this looks beautiful and tells a really important part of the story. The image is called Minut.

Explains the complex market really well

The company's slogan is "We're the co-host that cares for your home, guests and community." Then, it takes each part of the slogan and breaks it down. It is a masterful technique that helps build a connection between the company's mission and what the investor needs to understand. When the slogan is repeated later in the pitch, the company can rely on a short phrase that has depth and richness.

Here, the company takes its what-we-do sentence and breaks it down into how each part of it is an important piece of the puzzle. The image is called Minut.

In the rest of this teardown, we’ll take a look at three things Minut could have improved or done differently, along with its full pitch deck!