The Los Angeles Rams winning the Super Bowl makes us have to pretend that everything they do is cool. Matthew Stafford's appearance in an AT&T commercial was the first ad I can remember seeing him in, and now I have to laugh at him winking at the camera until the NBA Playoffs end in June.
The guy was barely able to carry his team to the Super Bowl, and now he's going to carry a cellphone campaign? He didn't win the game. How is he going to be instantly recognizable if he doesn't tell people he's going to Disneyland?
I've become less annoyed by commercials with the invention of smartphones, but old pet peeves are hard to shake. I will never forget the image of Dennis Quaid's Stan Kroenke mustache from the Rams draft.
I can only assume that the video was shot, directed, and edited by the team's front office because they have no picks in the first two rounds.
The funniest part was when Tyrese was doing his best pre-heist planning banter. You will be hard pressed to find a flaw in that franchise or its best source of comedy relief.
The production value is the second redeemable quality. The makeup artist who made Quaid into a character should be kicked out of Hollywood. One can only coast off the fumes of their father's acting career for so long before being forced to act in fake movie trailers.
But Quaid? Mr. Sports is a movie. Does the rookies in Any Given Sunday and American Underdog know that they are portraying real-life villains?
The Rams won the Super Bowl and people still care about the team more than the photographer who fell off the stage and broke her back during the title parade. Nothing says desperate like a multimillion dollar trailer for a team that is not drafting until pick 104.
Sorry LA fans, but the Rams aren't stealing the draft. They are taking another victory lap. When you don't have a following, resorting to Clippers-like tactics makes sense.
The franchise is on its way to becoming greater than the Chargers more successful sibling, so act like it, and not like some two-bit team trying to milk a few extra atta boys from a Super Bowl run.
Allow the success to breathe for a few decades and then try to make Kelly Stafford likable by wearing Sean McVay makeup.
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