The firm known for high-profile clients such as Starbucks, McDonald's and Nissan was hired by Apple. The decision to retain the firm came after 100 workers at the Cumberland Mall petitioned the National Labor Relations Board to hold a union election. The tech giant hasn't responded to the petition.

Apple workers in Atlanta are hoping to join the Communications Workers of America. In recent months, the CWA has played a significant role in organizing tech industry workers.

The first Apple Store in the US to file to unionize is in Cumberland Mall. It will likely be the last. Workers at Apple's Grand Central location began collecting signatures to form a union. A worker at a New York store said the company had begun holding captive audience meetings, a hallmark of union avoidance strategies.

Workers at Apple retail stores complain of low pay, difficult working conditions and few opportunities for advancement. Many Apple employees were asked to work long hours or overtime during the Pandemic. Despite its steady ascent to becoming one of the world's most profitable companies, the wages of its retail employees have not kept pace with either Apple's growth or the country's ballooning inflation.

We value everything that the retail team brings to Apple. We are pleased to offer strong compensation and benefits for full time and part time employees, including health care, tuition reimbursement, new parental leave, paid family leave, annual stock grants and many other benefits.

By retaining the notorious union busting firm Littler Mendelson, Apple's management is showing that they intend to try to prevent their employees from exercising their right to join a union.

Is an Apple Store worker starting to organize your location? We would like to hear from you. You can send a text to .