Since The LEGO Movie hit theaters, there has been a push to bring more toy properties to the big screen. There was a report in March that a Play-Doh movie was in the works. Now, it's Hot Wheels. J.J.Abrams' Bad Robot production company has signed on to produce a live-action take on the Hot Wheels toy line. The project is being produced by Mattel Films.
The first Hot Wheels toy cars were introduced in 1968, and it is still an incredibly popular brand with both children and collectors. Hot Wheels are either scale model cars or slot car racing kits. Real-life car companies have licensed their vehicles to appear in the toy line because the Hot Wheels brand is so ubiquitous. Cars from films and TV shows have their own Hot Wheels toys.
There are no details about the movie. The film is described as a high-throttle actioner, which will showcase some of the world's hottest and sleekest cars, monster trucks, and motorcycles.
Hannah Minghella is the president of Motion Pictures and will produce the film with Jon Cohen and Warner Bros. Vice President of Production Peter Dodd. The announcement of the movie was celebrated in a statement.
Before Hot Wheels became a global name, it was the dream of its co-founder, who was inventing and building toy cars at home in his Southern California garage.
Dodd said that Hot Wheels were more than just cars, they were vehicles for imaginations.
The Hot Wheels movie has a writer and a director not attached to it. The search to fill those roles can begin now that the project has been announced.
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