We tend to focus on the internals when we talk about early-stage startups. It is easy to home in on the things you can control, such as developing products, building a team, and finding investors.

It's important that all are important to developing a startup. Things in this world are never that simple and we would like to believe that the right product developed by the right team is enough to ensure a firm's success.

When she closed out the Early Stage event last week, she had one word in mind: volatility. The partner has experience on both sides of the fence. She sits on a number of startup boards, including SafeGraph, Involve.ai and Medable.

Prior to her time at Gusto, she ran finance, strategy and product. We tend to have short memories when it comes to things like instability and volatility, especially now that we are well into the second year of the Pandemic. The world was grappling with both before COVID gained a foothold. There was a lot of uncertainty when she worked at Gusto.

Donald Trump was elected president of the United States. The markets were very volatile in 2016 and we were saying that winter was coming. The winter never came.