Jeff Bezos has been on the TikTok wagon for six years. Big Spaceship, an independent creative agency, is teaming up with Amazon Prime to establish their presence on TikTok. Since TikTok usage is currently surging among younger users, this new appearance will hopefully create brand affinity and drive consistent engagement with Gen Z.
The Prime channel on TikTok willstreamline the brand voice into one cohesive social feed.
Amazon Prime has 39,000 followers on TikTok and has a bio that says " quick to deliver, slow to TikTok"
The video was created by a creative concept called "Delivering all the TikTok Trends at the Speed of Prime", which shows a singer with a caption.
There are clips of the man trying out some of the app's most popular trends, such as the Silhouette Challenge and the Savage Love Dance, as well as silly filters and TikTok sounds.
More than 200 million people worldwide have an Amazon Prime subscription and young adults are its most prominent users. There are over 157.4 million Amazon Prime users in the United States.
The TikTok app has been downloaded over 200 million times in the U.S., and is available in more than 150 countries. Let's hope they have more influential TikTok creators in their next video, instead of a singer who isn't popular with Gen Z users.
All Rights Reserved © 2024
