Impossible Foods’ Pat Brown will discuss plant-based meats at TC Sessions: Climate 2022

Climate change can be tackled without taking a hard look at the environmental impact of the global meat and dairy industries. They account for 14.5% of the man-made emissions of greenhouse gasses.

The direct connection between farming animals and climate change inspired Pat Brown, founder, former CEO and now Chief Visionary Officer at Impossible Foods, to develop a better plant-based meat. His vision has been a huge success, with Impossible hitting a $9.5 billion valuation last year. He will be joining us on stage at the Global Finals of The Extreme Tech Challenge in Berkeley, California on June 14.

At the University of Chicago, Brown received a bachelor of arts, an MD and a PhD. He explored ways to use his expertise to make a positive impact on the world while on sabbatical. He founded Impossible Foods to develop plant-based foods with all the flavor and nutrition of meat without the negative environmental or health effects.

Changing the hearts, minds and taste buds of a person is not easy. Brown believed that the high level of heme in meat made it taste good. It is the not-so-secret sauce found in Impossible burgers. It is the stuff that makes the plant-based burger juicy and bleed like a beef patty.

Heme, derived from soy beans, is different from Beyond Meat and its blend of soy and potato. Beyond uses a blend of pea, mung bean and rice.

Brown expanded the company's product distribution to more than 11,000 grocery stores in the US, including Walmart, the nation's largest meat market.

The Impossible Burger is sold at 30,000 American restaurants, in thousands of groceries stores on three continents, and in global fast food franchises like Burger King and Starbucks.

Brown stepped down as CEO on April 4 after two wild years in which meat shortages caused the company's grocery sales to soar. He will join us to discuss his new role as Chief Visionary Officer and the impact of plant-based diet on the climate.

Don't miss the fascinating and vital conversation with Impossible Foods at the conference.

The growing wave of startup, technologies, scientists and engineers dedicated to saving our planet and the investors who finance them is the focus of the upcoming sessions. We will be at UC Berkley on June 14. Register and save $200.