Google fixes its confusing cookie banner in Europe with a 'reject all' button

• Google has announced a new change in the way its cookie banner is displayed in Europe.
• Users in the region will soon see a single-click button to reject all cookies at once.
• The new implementation will appear when visiting Google Search or YouTube.

The current method of allowing users to reject cookies is so complicated that you will find it more convenient to just accept them, but the search giant is rolling out an update to remedy this issue.

European users will soon be able to reject all of the cookies that are stored in their browsers. You will see a new button when you visit the two websites.

Prior to this change, if you wanted to accept all cookies with a single click, you had to click multiple buttons to reject them all at the same time.

The data protection agency of France fined the internet giant 150 million dollars for violating current regulations regarding how tracking cookies should be presented to users.

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In June 2021, the CNIL carried out an online investigation on these websites and found that while they offer a button allowing immediate acceptance of cookies, the sites do not implement an equivalent solution (button or other) enabling the user to refuse the deposit of cookies equally easily.

The situation has been fixed by introducing a new cookie popup with three options: Accept all, Reject all, and More options.

The updated banner began to appear on the video sharing site earlier this month, according to a post by the search giant. If you are signed out of your account or browsing in Incognito mode, these buttons will show up.

If you want to change your cookie settings, you need to go to the data and privacy menu.

Cookies are small files that websites store in your browser to track your site activity or to target personalized ads to you. Control over these trackers can be confusing.

There are other internet firms that use complex methods to display cookie options. As noted by NOYB, a non-profit group in Europe promoting privacy laws, companies use so-called "dark-patterns" to makejecting cookies extremely complicated.

NOYB said in March that the methods force more than 90 percent of users to click the button, while only 3% actually want to agree.

This disparity should be addressed by the latest tweak of the search engine, which should give balanced options for those who do not want to be tracked as well as those who do.

The roll out began in France. The update will be implemented across the European Economic Area, the UK, and Switzerland.