One of the biggest mistakes American Airlines has made in the past several years is its new domestic product. They crammed more seats into planes, removed seat back entertainment screens, and now passengers board thinking they’re on old aircraft.
The Torquemada-style seating program was greenlit by the ex-CEO and 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 was 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 was 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 888-282-0465 They didn't build a mock up to see how it would work for passengers and employees. Since they are stuck with it, new CEO Robert Isom has previously described needing to make the best of it.
The Oasis retrofit program was one of the airline's great successes, he said during the employee gathering.
We took on the world’s largest reconfiguration program in commercial aviation history when we set out to change the interiors of our 737 and A321 fleet. Over 400 aircraft went through massive modification. That project started in 2018, had some starts had some stops, but it’s done…came in under budget and it is a real driver in terms of what we forecast into the future.
It’s because it’s a better product, number one, and then number two it’s much more efficient. We’re actually able to add capacity into the system without bringing on a lot of the costs that usually come with it.
The program was not well-executed. Vendors did shoddy work that led to the grounding of aircraft. They had to retrofit the planes because it was poorly designed.
The new product gives customers.
The new product has an upside.
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