Streaming services don't just have to figure out how to attract users, they also have to find ways to keep them. The State of Streaming report may offer some new insights. The report looks at fan behavior to uncover key findings such as the reason behind churn, how streaming services can increase retention, and ways to boost subscriber loyalty by differentiating themselves from competitors.
Fandom is a home to entertainment fan communities across TV mobiles, games and more. The company combined its user data with a global study. Fandom has more than 300 million monthly visitors.
According to the recent study, Disney+ is the leader in this area, with 62% of viewers claiming that genre is the key differentiating factor. 70% of viewers value streaming services more if they have films and shows to watch.
Fandom is an image.
Nineteen percent of consumers don't have a strong loyalty to one streaming service over the other, as viewer behavior is mainly driven by content. Customer retention may be determined by where they find their next favorite show. Consumers become frustrated with the oversaturation when the market is expanding with offerings that barely differentiate from each other.
A large library is one of the key drivers for retention. Fifty-five percent of users want to watch original shows.
Although Amazon's catalog is the largest, with 2,161 TV shows and 14,670 movies, it has the least number of exclusives out of the major streaming services. In terms of exclusive content, it's the second place, with 83% of its catalog exclusive to the platform. Disney+ has exclusive content. It can be streamed elsewhere.
Disney+ has a reputation of being home to some of the most well-known brands in the entertainment industry, while other major streaming services such as Apple TV+ and Amazon Prime Video aren't yet filled with franchises or superhero-sized universes.
Subscribers want more than just a single show. Intellectual property can easily lead to sequels, prequels, and spin-offs. There are two other spin-offs of the Sheridan universe that are being released by Paramount.
Consumers are not just watching their favorite shows anymore. Super-fan behavior has evolved into casual fan behavior in a world of binge-watching and social media. Half of fans look for community and culture around their entertainment interests, and the other half look into online fictional universes.
There are many online communities dedicated to fictional universes. In particular, Fandom users placed Star Wars, Disney, and Harry Potter in the top four and considered them to be franchises thatfoster always-on.
The image is from Disney.
The majority of Disney's most popular originals have come from the Disney universes. On December 1, 2021, the average title on a global basis was 31.9 times more in-demand than The Mandalorian.
Fandom's user data shows that Disney+ has a higher value than an average video streaming service. Disney's huge umbrella of universes and characters has resulted in a fanfiction community unlike any other. Disney adults could take over the internet. Not actually. It's funny to think about all those hats.
The Disney fan fiction community grew by 45% during the Encanto release, with the Encanto FanFiction page ranking as the number one trending page during the week of its streaming release. If you didn't have "We Don't Talk About Bruno" stuck in your head for a week, you were missing out. The first Disney song to top the UK Singles Chart was the popular song, written and composed by Lin-Manuel Miranda. It is the highest-charting Disney song on the Hot 100.
The company is trying to find new intellectual property. Last year, the company acquired the Roald Dahl Story Compan y in hopes of creating a unique universe across animated and live-action films and TV, publishing, games, immersive experiences, live theatre, consumer products, and more.
Amazon completes $8.5 billion acquisition of MGM
Amazon is also focused on intellectual property. The company has invested heavily in both The Lord of the Rings and James Bond.
The co-founder and entertainment analyst at MIDiA said that.
“It is easier for competitors to commission ‘something similar‘ to a single film or a TV Show than it is to replicate the depth of an IP universe. For these reasons, we believe IP universes will continue to play an increasing role.“
The streaming wars can be reduced by driving loyalty and creating a full fan experience with unique content and franchises. Independent stories which only work as a one-off movies or series need to be increased by streaming services.
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