Brave's new browser feature keeps you out of Google's AMP pages

• Brave is rolling out a new feature for its browser that will bypass AMP pages and take users directly to the original website.
• De-AMP is designed to rewrite links and URLs in order to block pages rendered with AMP.
• It will be enabled by default in the upcoming 1.38 desktop and Android versions of the browser.

Brave is one of many organizations that wantAMP to go down the drain. It has announced a new feature that allows its browser to automatically skip over Accelerated Mobile Pages (AMP), and it didn't hesitate in condemning this harmful framework.

Brave explained in a post that the new De-AMP is designed to let users go past pages rendered withAMP and navigate directly to the original websites. It works by changing links and URLs.

In cases where that is not possible,Brave will watch as pages are fetching and redirecting users away from the AMP pages before the page is rendered, preventing the code from being loaded and executed.

The new feature will be enabled by default in the upcoming versions of the browser for both desktop and mobile devices. It is now available on the Nightly andBeta versions.

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Brave plans to introduce another way of circumventing theAMP pages. It will expand its debouncing feature to detect when a page is about to be visited, and then navigate users to the true version of the page.

Brave wants De-AMP to uphold users privacy, security, and internet experience, describing it as harmful to users and to the web at large.

It was noted that by giving a broader view of which pages people are interacting with, and by confusing users about what site they are visiting, the web giant can further monopolize it. Brave warned that the next version would be even worse.

Another nail in the coffin has been the latest move. A group of online publishers, including BDG, recently announced a move to scrap AMP as it is taking a toll on their advertising revenues.

When reached out by the company for a statement, it was not immediately available, but it disagreed with the allegations. A company representative said those points are misleading, conflate a number of different web projects and standards, and repeat a number of false claims.

When the framework was launched, it was claimed that it could load mobile web pages faster. Brave claims thatAMP is bad for performance and that it only improves the median of performance.

Last year, Brave launched its own search engine to challenge the search giant, and it has always been vocal about its privacy practices. Brave only has a small share of the search and web browser markets, so these efforts are unlikely to make a difference.