Yup, it’s going to be called the Pixel Watch

Photo by Dieter Bohn / The Verge

We know what the first in-house smartwatch will be called. A new trademark has been filed with the U.S. Patent and Trademark Office. A watch.

The filing is about as bare as it gets. The name of the device is intended to cover the categories of smartwatches, cases adapted for holding the device, and Wearable computers in the nature of the device. Not to mention, the store on the internet has recently changed to feature watches. It's clear that Google has something on the brain.

Image: USPTO

Even if it is a tad anticlimactic, this name was always going to be it. Tech media has referred to the concept of a Made by Google watch as the Pixel Watch for years. It makes sense that Big Tech has used watches. The name of the device, the Pixel Watch, signals that it will be a companion to the phones. If more people join the web of gadgets and services... That's been the plan all along.

We have a good idea of what to expect. There have been several leaks of renders and watch faces since news broke that the Pixel Watch would be real. The timing of the trademark filing supports the idea that the Pixel Watch will be teased at the I/O event. It is expected that the Pixel Watch will have an integration with Wear OS 3. The Apple Watch is expected to be a direct competitor to the smartwatch.

There are a lot of reasons why the stars have finally aligned for the Pixel Watch. Despite false starts and rumors that never panned out, Google has been laying the groundwork for a long time. It was the first to use Wear OS, and it was also the first to use the Wearable game. It was revealed that a watch was nearly released years ago. It was the right call, as the early attempts didn't look like what belonged in the Pixel family.

That suggests that the new watch is something that is proud of the company. It looks like the long wait is coming to an end, but we will have to wait and see.