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There are advertisements that contradict the scientific consensus on climate change.
Climate denialism shouldn't be monetized, and misrepresentative ads shouldn't detract from important conversations about the climate crisis, the company said in a post today.
“Misrepresentative ads shouldn’t detract from important conversations about the climate crisis”
The United Nations Intergovernmental Panel on Climate Change will guide its decisions about what legit content is in regards to climate change. Over the past few months, the Intergovernmental Panel on Climate Change has published a couple of landmark reports on the crisis that break down what needs to be done to adapt to the changes that are already unfolding as well as how to avert even more severe consequences in the future.
More details about how it plans to add reliable, authoritative context to its platform about climate change will be shared soon. Over the past year, those conversations have gotten louder according to the company. The platform has grown by over 150 percent. The topic of getting rid of greenhouse gas emissions that come from burning fossil fuels is up 50 percent. The environmental conversations are heating up. Chatter about reducing waste grew by more than 100 percent.
It is part of a larger social media saga to stop lies about climate change. Other companies have made similar commitments.
In October of 2021, the company made a commitment to stop allowing ads that feature climate denial. A report was published soon after the new policy went into effect that found that Google was still placing ads on climate-denying content. Facebook has come under fire for failing to label climate misinformation despite its policy of flagging such content. A report published in November found a sharp rise in interactions with posts from Facebook pages and groups that were focused on spreading climate misinformation.
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