The Asia Pacific. CircleSquare has named a Managing Director in Asia. It is one of several senior moves that the company is going to make in order to expand in the region.
Ben Slamia, who was already General Manager of the agency's Singapore office, takes on leadership of CircleSquare's offices in Hong Kong, Singapore, Taiwan and mainland China. She replaces Stéphane Zermatten, who will remain involved with the agency as a Non-Executive Director while pursuing other opportunities.
Ben Slamia said he was excited to take the lead of CircleSquare's business in Asia, building on their retail design and integrated customer experience expertise.
I can't think of a better person to lead our offices in Asia. She is ideally placed to drive the integration of our offline and digital expertise, because she will bring a whole new dynamism to the agency and our clients.
CircleSquare has made a number of senior management appointments.
Matt Penrose, Kelvin Mok, and Judien Wang are in new leadership roles.
Matt Penrose has been promoted. He will lead the creative teams in Hong Kong and Singapore, ensuring a seamless creative strategy and execution across all of the agency's projects.
Mok has been named Head of Production. His role will be to implement cost efficiency and sustainable practices in the agency's supply chain.
The Head of Digital APAC has been promoted. The extension of the agency's digital capabilities will be overseen by him. The past two years have seen the company deliver pre-trip to post-trip customer engagement and first-party data collection in China.
CircleSquare works with The Moodie Davitt Report for our regular Customer Experience column. Next edition will be out in coming days.
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