Inspire Group partners with carbon-neutral start-up

One of the first agencies on the start-up's sustainable travel proposition is the Inspire Group.

Earth Day is an annual global event to highlight the climate crisis and need for environmental protection.

Travel Neutral is a new website that offers weekly email newsletters that showcase carbon-neutral holiday deals.

The website was launched by a travel industry veteran, who has worked for brands such as Low Cost Holidays and Imagine Cruises.

The venture features sustainable holiday deals for consumers, as well as offering tour operators and travel agents a distribution channel that focuses on this market.

Over the past year, Laidler has been working with a consumer website to build a database of 85,000 subscribers for the sustainable travel deals.

98% of subscribers said they would take at least one international holiday in 2022, and 40% said they would take two or more holidays this year.

The first step in our sustainable travel journey is represented by the ground-breaking initiative we are working with Travel Neutral on.

There is a growing number of consumers who are looking to offset their carbon footprint when going on holiday and we want to be at the forefront of providing this service.

We hope that other travel companies will join us on our journey and consider giving consumers, because going on holiday need not cost the earth, literally.

There is increasing pressure on the UK travel industry to offer planet-conscious consumers sustainable travel opportunities, and right now there isn't a dedicated brand that can do this.

The holidays that we will market through our website and subscriber-based newsletter will offer only carbon-neutral holidays to top travel destinations, from trusted travel agents and operators.

Travel Neutral wants to achieve 100% carbon neutrality by itself and through its advertised products.

Travel agents will be able to calculate the carbon footprint of flights, hotels, cruises, trains and more using a calculator and service provided by Travel Neutral.

Offsetting revenues will be used to fund carbon-neutralising projects around the world.