Have we seen peak Netflix?

Paul says that trying to watch some of the recent series all the way through feels like a hotdog eating contest.

Readers outside of the US may not be as enthusiastic about hotdog swallowing. Maybe they can relate to the feeling.

We have all spent the last few years, the last two especially, binge-watching, too mesmerised to click the off-button.

Are we just a little bit sick of it?

That is the fear of the executives in the board room. A new mood is typified by the fact that a 28-year-old artist from Denver, Colorado, who loved the streaming service at first, especially for watching old favorites like Star Trek and The Office, typifies. After years of skyrocketing subscriber growth, people will switch off not just their television sets, but their direct debits as well.

A moment of high drama for the company this week as its share price plummeted and confidence in its future waned, as Mr. Weiner is one of hundreds of thousands who have already canceled.

People are starting to ask if the star of the world's largest streaming service is starting to fade.

Some of my favourite shows have been lost to streaming service.

He thinks that there is more clickbait than there was.

He says there are better streaming deals than there is at the moment.

In 2007, the first year that TV-on-tap was introduced, the phrase "Netflix and chill" was used to describe staying in to have sex. The market for streaming services has grown more crowded since then, with services such as Disney, Apple and Amazon.

The shows it licensed from other production companies, like Friends, gave viewers one convenient place to watch everything they love.

With companies now taking their shows off the service and putting them on their own streaming platforms, the problem of having to fill the gap is now being faced by Netflix.

They launched some hugely successful original output, from the lurid Regency romp Bridgerton to the high school comedy Sex Education. In three months at the start of 2020, sixteen million people signed up to be part of a group that would discuss the morality of Tiger King or the historical accuracy of The Crown, as a way to switch off from the horror show of the news.

It was almost inevitable that the company would eventually lose some ground because of all of the competitors pouring hundreds of millions of dollars into the competition.

The trend for savvy switchers to skip between services is being pointed out by Mark Mulligan, media analyst at MIDiA Research.

Everyone had more time and cash during the Pandemic which made the market artificially strong.

He thinks that the economy for people has peaked and the amount of spare time has run out.

There is a cost of living crisis around the world. The unpopular move of raising them, rather than lowering them, should help shore up the balance sheet, but has proved unpopular with subscribers who are themselves feeling the pinch.

She has not canceled, but she has switched from the premium service to the standard one.

She says that it becomes about choosing what you keep and what you have to cut down or get rid of.

Peter Biggins has done the same.

I have been with them from the beginning. They have some good shows, but they are not the only player in the market.

He doesn't like the idea of cracking down on customers who share passwords with other households.

Mr Biggins predicts that people who have a subscription will be annoyed. It may not have the outcome they are hoping for.

A law student in Santiago, Chile, has shared a account with his parents and sister for several years.

The monthly cost of the service has doubled since he first signed up, he says.

Many of his friends have already canceled over the price hikes and quality of content and he says he might do the same if the firm does not allow password sharing.

He says that by forbidding password sharing people will simply walk away from the service, but that economic reality dictates the opposite: they will simply walk away from the service.

While unpopular with customers, the new strategy of raising prices and cracking down on password sharing could give the company some headroom, according to a senior TV analyst at the media research firm.

The impact will be limited. A survey found that only a small percentage of US users use a shared log in. Some 85% of subscribers were paid and the rest were on free trials.

Mr Aquilina says that it does not mean that Netflix is going to lose a lot of ground.

It is not going to go away anytime soon. He says that people like using it.

The question is how many people it will reach in the future. Maybe it won't be as much as people thought, it seems those expectations are being reset.