Just 3% of U.S. iPhone Sales in March Quarter Were iPhone 13 Mini Models

According to data shared by Consumer Research Intelligence Partners, the iPhone 13 mini is unpopular with customers.

The mini had the smallest share of sales of all the models, making up three percent of total sales. The other models were more popular and had a larger share of U.S. sales.

The standard 6.1-inch model made up 38 percent of the sales of the four models. The Pro and Pro Max were more popular than the mini, but not as popular.

In the year-ago quarter, the iPhone 12 models made up 61 percent of total sales. The strongest sales of any model during the March quarter was the ‌iPhone 13C; model.

The mini is seeing strong sales because buyers are replacing their phones more often.

After several years of buyers keeping a previous phone longer, in the past year buyers are now keeping a previous phone for a shorter time. In the March 2022 quarter, 20% of buyers reported having their previous phone for three years or longer, compared to 34% in the March 2021. In the March 2022 quarter 47% of buyers had their previous phone for two years or less, compared to 35% in the March 2021 quarter.

The poor sales of the mini and 13 mini have made it clear that most consumers do not want smaller sized phones.

The 5.4-inch size of the iPhone will be discontinued in the year 2022. There will be no iPhone 14 mini, with Apple instead releasing a 6.1-inch, a 6.1-inch, and a 6.7-inch version of the device.