CNN Plus is shutting down only a month after it launched

CNN Plus, the news network's dedicated streaming service, is shutting down before it turns a month old. The new CEO of CNN delivered the news to his team at an all-hands meeting on Thursday, and the service will shut down on April 30th.

The decision to shut down CNN+ is not a reflection of the quality of the talent and content at CNN+, some of which will migrate to CNN, according to a memo from Licht to staff. The head of CNN+ is leaving the company.

The network was doomed from the beginning. As of this week, about 150,000 people had signed up for the service, but CNBC reported that fewer than 10,000 people were using it daily. The service was launched in the middle of a lot of turnover at the company, and with the new Warner Bros. Discovery corporate structure being finalized.

CNN+, the streaming service that was hyped as one of the most signifiant developments in the history of CNN, will shut down on April 30, just one month after it launched. https://t.co/K92mv8qBE7

— CNN (@CNN) April 21, 2022

CNN Plus was launched at a time when Warner Bros. was shifting its strategy to build a massive combined streaming service. CNN Plus makes more sense as a feature than a service.

CNN Plus is the only streaming service that has a longer shelf life than a lot of others. Go90 lasted three years, and even Quibi lasted more than six months.

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