Vice reports that people online quickly pointed out that it looked like a swastika when it was released by the largest exchange in the world.
On Adolf Hitler's birthday, no less.
The logo was meant to be a marketing ploy, but quickly backfired after users pointed out the obvious issue.
Something is off about the new logo. It doesn't feel like Reich.
I give the new Binance logo a nein out of ten.
The company admitted that the posters were correct.
The company's official account said that it was really embarrassing.
It's not the first time the company has used racist imagery.
The Star of David is a six pointed star that was included in a graphic that was announced in November of last year.
It raises the question of whether the use of such symbols is funny, or whether the use of such symbols is a signal of support for racist movements.
The blunder may leave a lasting effect beyond ridicule.
We wouldn't want to be in the shoes of the graphic designer who was tasked to design the emoji, as well as the dozens of people who apparently had no feedback to give them.
The new Emoji looks like a swastika and people are losing it.
They have now mined almost all of the digital currency that will ever exist.