We talk a lot about how to tell a great marketing story.


Learning how to become a writer is dependent on mastering the art of storyselling, because stories are fundamental to how we communicate as human beings.

What’s a marketing story?

When you tell the right story, you can get attention, entertain, and educate in a few minutes.

The most important aspects of the very best content that helps you make a living online are the marketing stories and the sharing of them.

Your marketing stories become too valuable to ignore with content marketing.

A marketing story you’re proud to tell

We all agree that stories matter, but how do you tell them?

What makes a good marketing story?

Five critical components of marketing stories are listed here.

Every good story starts with the hero.

1. You need a hero

Even if someone is a professional monster or a talking toy, good stories are about them.

Businesses think that their business is the hero of the story.

It makes for a selfish, easily ignored marketing message if you buy our toothpaste or you'll die alone.

The hero of your content marketing story is your customer.

What is a hero? The hero of the story is the one who becomes extraordinary as the story progresses.

In other words

2. Your marketing story needs a goal

Customer problems are solved by good businesses.

Good online business ideas keep customer transformation in mind.

You have to understand where your customer-hero is today and where she wants to go.

What is she looking for? Does she want to change her life?

  • What will she physically look like when the transformation has taken place?
  • What will she be able to do that she can’t do now?
  • Will she acquire something she doesn’t currently have?
  • How will her beliefs change?
  • What new connections or relationships will she have?
  • Who will she be?

You don't have a marketing story if you don't understand your customer-hero's goal.

Digital Commerce Partners is an agency that delivers targeted organic traffic for growing digital businesses.


3. You need an obstacle

Your customer wouldn't need your business if it was easy to transform.

Obstacles are what make marketing stories interesting. The gap between where your hero is today and where he wants to go is the meat of your compelling story.

There are often external obstacles to your customer's eventual victory, but the most interesting ones are the internal ones, such as the impostor syndrome you might encounter while learning how to make money as a writer.

What is keeping your customer-hero from achieving his goal? What are the obstacles standing in his way?

What emotional and psychological obstacles has he created himself? What limitations must he overcome to achieve his goal?

4. Your marketing story needs a mentor

Where does your business go if your customer is the hero?

You are Obi-Wan Kenobi if your customer isluke Skywalker. You are the wise mentor who can give essential information and tools to the hero to reach his goal.

One difference between an empowering marketing message and the old-fashioned, insecurity-based toothpaste ads is that you emphasize that your hero's journey results from her own effort and work.

Your business doesn't exist to solve all of her problems. That would make your customer feel inferior. It's not that fun to have a bunch of neurotic crybabies for customers.

Your business is to guide, coach, mentor, and help.

5. You need a moral

It is always wise to spell out the moral of your story when you are telling a marketing story.

Marketing stories can be used to show people how to overcome obstacles and achieve their goals.

Show how you can help customers become better versions of themselves.

Show how customers can overcome obstacles to get what they want.

Then circle back around and spell it out. Let the audience know what to do next.

The most subtle and sophisticated stories leave it to the audience to figure out the moral of the story. But the audience for those stories isn’t consuming them in the sea of distraction that is the open web.

Don't be afraid to spell it out. Don't be vague and direct. It is golden.

Bonus: Your marketing stories need the truth

There is one more part of your story marketing toolkit that is more useful than ever.

In an age of digital transparency, you can make amazing wins by telling the truth.

“[19th century copywriter] John Powers had given us all we’ve ever really needed to know. Be interesting. Tell the truth. And if you can’t tell the truth, change what you’re doing so you can. In other words, live the truth.” – Winning the Story Wars by Jonah Sachs

It takes courage and courage to be a hero.

The more honest you are about who you serve, the more loyal you will be.

Every story needs a spark to be remembered and shared.

One of the most remarkable marketing story elements is honesty.

Need help with your marketing story?

You will learn how to use language to attract more clients and customers in the Content Marketing Bootcamp.

You will be able to put into practice the in-depth techniques taught in this course.

The right marketing story can turn your audience into a group of people interested in buying your products or services.

Start taking Content Marketing Bootcamp today.

Not a member yet?

Click here to join us.