When I interview representatives of the driver community, they say that their life in Gojek is like a drug addiction. They are very dependent on the company and don't have other options.
Tanah Sullivan, head of sustainable at GoTo Group, says that driver partners are the core of the business.
Kejo, in his 30s and father to two young girls, pulls up to the Benhil base camp on his Honda scooter. Like many drivers, he sports the logo of his driver community, Gojek on Twit, or GoT, an informal collective he helped form in 2017: that stays connected through base camps and online groups.
He ended his work day with a long-distance ride. He is satisfied that he hit his daily target, even though it was tiring. He smiles as he digs into a plate of fried rice and says that he almost always hits his target. He admits he is among the lucky ones. His account is considered gacor, a term that means it is blessed with a steady stream of fresh orders.
When the app exploded in popularity, Kejo joined Gojek. He had a stable job as a car salesman and a bank teller. When Gojek came onto the scene, ride-sharing had a certain attraction. It promised more freedom and more money.
Aoges Rusanto.
He could make up to 600,000 Indonesian rupiah per day through 2016 if Gojek rewarded the most active driver-partners with generous bonuses. The minimum wage in Jakarta is just over 4 million IDR, or $320 per month.
All Rights Reserved © 2024
