Several changes to its platform were announced this week. The company has changed its ranking to highlight original content. Adam Mosseri said about the ranking change. If you create something from scratch, you should get more credit than if you share it with someone else. We are going to do more to try and value original content. You should probably stop sharing TikTok and Twitter posts from other people and come up with your own ideas, thank you very much. 📣 New Features 📣 We’ve added new ways to tag and improved ranking: – Product Tags– Enhanced Tags – Ranking for originality 
We want to make sure that creators are successful and get all the credit they deserve.
Adam Mosseri wrote on April 20, 2022.
The company has taken steps to reduce resharing. The TikTok logo began to be downrank by the algorithm. Ivan wrote that it was an unfair move for creators who might not want to recreate the same content for different social media platforms. It was ironic that Reels is a TikTok clone.
Today's announcement is likely for the best, considering how many accounts build clout off the work of others.
It wasn't clear from Mosseri's message if the new algorithm tweak would affect creators who are simply resharing their own content from other platforms. If we hear back, we will update this post.
The next of today's updates include the ability to tag specific products in their posts. Product tags have been available for business for a long time.
Creators won't get paid for advertisements, but the tags could help brands gain additional traction. You can read more about the feature on the post.
Enhancements to people tags are rolling out. You can set a descriptive tag for yourself, which will show up alongside your handle. You can set these tags in your profile settings.
These changes are a reflection of the shift in focus of the social network from being a platform for food and pet photos to being a platform for capital-C Content.
The platform has been very successful, but that victory has been somewhat shallow. An analysis by the Integrity Institute, which was reported by Recode in March, showed that many of the most popular Reels were posted by accounts which simply reshared content.
The most common use for unoriginal content is to reuse things that have gone viral on other platforms. We found that the original content was being reposted onto Facebook and gaining a lot of distribution.
In Q4 we get our first look at theinstagram reels and how frequently unoriginal content is there. There isn't a significant shift from Q3 to Q4 in the amount of unoriginal content that is found in Instagram Reels.
The decision to cut down on reshared content is crucial for the future of Reels. Meta's social networks need to be more than a place for competitors to post content. It is always going to be a challenge when so many of the best features of both Facebook andInstagram are copies of its competition.
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