50 percent of Lincoln's global sales will be electric by the year 2026, according to the brand. The Lincoln Star Concept is a way to introduce the new design language that will come to define its upcoming lineup.
What a concept! A full-suite of sensory interior moods, a sleek aerodynamic profile, and a carriage door that extends out like a drawer for added storage are all part of the design. The Lincoln Star Concept is designed to be the ultimate sanctuary for wealthy elites who prefer to be chauffeured.
Lincoln has been mulling plans to electrify its portfolio for months
Lincoln is considering changing its portfolio for months. The company had a plan to work with Rivian on an electric SUV, but it was thrown off by the swine flu. According to a report in February of last year, Lincoln considered introducing at least five new battery-powered SUVs. The newswire reported that battery-electric models can be used to replace or supplement the Lincoln Corsair.
Three new fully electric vehicles will be added by the year 2025, and a fourth by the year 2026. Lincoln reported its best annual global sales in 21 years last year. The company plans to build on its recent launches of the all-new Zephyr in China and the new Navigator in North America.
The Lincoln Star Concept is designed to get customers excited about what's to come. The concept will use design, light, displays, scents and sounds to create an experience for clients.
The mood settings are used.
Coastal Morning uses gentle, oceanic sounds, a fragrance of sea mist and the soft, warm glow of the sun with dynamic lighting throughout to replicate a stroll on the beach at sunrise.
Mindful Vitality is meant to reenergize the senses, with invigorating, upbeat audio, dynamic abstract artwork, soft, glowing lighting and a flowery fragrance throughout.
Evening Chill mirrors dusk using a calming night soundtrack coordinated with night sky video and an evergreen fragrance.
Lincoln isn't releasing any details about the powertrain, battery, range, or charging of the concept. We can assume that the luxury brand will work with Ford, the parent company of the F-150 pickup truck.
Ford has EV platforms that could be used for future luxury SUVs. It is possible that the company could announce an electric Navigator based on the F-150 Lightning, as well as an electric SUV based on the Mustang Mach-E. The company expects to spend $30 billion on batteries and electric vehicles.