Instagram is begging you to stop reposting TikToks to Reels

Image: Instagram

Adam Mosseri said that the changes to the platform are meant to make sure that credit goes to those who deserve it.

Product tags are now available to everyone, so you can tag a product in your post, and you can assign yourself a category like photographer or rapper.

Mosseri said in a video that if you create something from scratch, you should get more credit than if you share it. Mosseri said that they are going to try and value original content more than reposted content.

What is the translation? Please stop posting your favorite TikToks to the reels. We are begging you.

New Features



We’ve added new ways to tag and improved ranking:



- Product Tags

- Enhanced Tags

- Ranking for originality



Creators are so important to the future of Instagram, and we want to make sure that they are successful and get all the credit they deserve. pic.twitter.com/PP7Qa10oJr

— Adam Mosseri (@mosseri) April 20, 2022

Meta has made it clear that it sees Facebook andInstagram as creator-focused platforms going forward, rather than as tools for people to connect with their friends. Both platforms have invested in shopping tools, ways for creators to build audiences, and a lot of other things they hope will entice creators to stop being TikTokers and YouTubers and start being Facebookers.

The effort is centered on the reels. The short-form videos are Meta's fastest growing content format and are now available on Facebook and Instagram. It can feel like a TikTok clone if you use Reels with the same content just reposted from elsewhere. One way to disincentivize that practice? It should be removed from the rankings. Mosseri seems to be planning to do that.

Mosseri said that it's hard, and that they will change it over time.

The push for original content on Meta's social products is nothing new, and the fact that the most popular stuff on Facebook andInstagram tends to be plagiarized is not new. Meta's platforms have the largest audiences, but they tend to be where new trends are created. If they want to be successful, they will have to find a way to flip that. The ranking algorithm that decides what billions of people see every day is a serious first move. One idea would be to pay creators more, but given that Meta appears to be cutting its payouts, that may not happen soon.