BMW revived its sub-brand in 2011; long before most people had even heard of the company. The i3 and i8 were the launch cars. It was an expensive gamble, but even if BMW had not sold in excess of 240,000 units of these two cars worldwide, it would have been worth it.
There have been many models from the i division since the first two efforts, with varying levels of success in sales and execution. BMW i has left the world of the executive limo alone, allowing Mercedes-Benz to beat it to the punch.
After years of expectation and a little internal annoyance, BMW has finally unveiled a full EV version of its high-end 7 Series, and it looks like BMW has given the tech.
This is the first BMW to boast the company's Theater Screen system, which is an 8K, 31-inch, 32:9 ultra-wide display with Amazon Fire TV smarts and a Bowers and Wilkins speaker system. It has a touch screen similar to mobile phones in the rear door, called Touch Command, and display panels located just where your hand would rest. We will get to the interior soon enough. Let's start with the specifications.
The BMW i7 xDrive60 will be the first EV version of the new 7 Series, followed by the 750e xDrive and M760e xDrive plug-in hybrid models next year. The i7 M70 xDrive flagship will be the first all-electric variant in the 7 Series lineup.