BMW is not letting Mercedes go unanswered. The i7 xDrive60 is the first completely electric 7 series. The long-wheelbase luxury sedan has a dual-motor setup that provides 536HP, a 0-60MPH sprint in 4.5 seconds and a preliminary EPA range of 300 miles. The focus is on creature comforts as much as it is for drivers in the 7 series.

The driver will have a 12.3-inch instrument panel and a 14.9-inch infotainment screen. BMW has a newInteraction Bar that provides touch-sensitive controls for common features like climate settings and hazard lights. For the first time, you can invoke BMW's Intelligent Personal Assistant from the rear seats, as well as modify the bar's lighting to react to certain events.

The best experience is likely in the back. You can get a Fire TV interface with the Theater Screen, which has a 31 inch, 32:9 ratio 8K rear display. When you switch the system on, the rear window shades will close. Each rear door has its own touchscreen for climate, media and seating controls, and a standard panoramic roof can show the sky above. You will have access to 5G, including a Personal eSIM that can migrate between cars.

There is an optional Highway Assistant, a smarter parking assistant professional with remote control, and a Maneuver assistant that can replicate tricky driving scenarios. An augmented reality view on the instrument screen combines video with directions and similar info, while the doors will both detect potential dangers and open by touching the handles or Interaction Bar. Digital Key Plus can be used to lock and unlocked the doors, as well as open the doors, if the owner of the recent, UWB-equipped iPhones uses it.

This excess will cost you. When the i7 xDrive60 arrives in the US in the fourth quarter of the year, it will cost you $119,300, which includes a destination fee, but you can add extras like the 36-speaker Wilkins Diamond Sound System. That is a reasonable price for BMW's target audience, and it is less expensive than the EQS 580.