When it comes to ads, it is about to cave in.

Reed Hastings, the company's CEO, is willing to reconsider his stance on ad-supported content.

Those who have followed the service know that I am against the complexity of advertising and a big fan of the simplicity of subscription. I am a bigger fan of consumer choice than I am of that. Hastings said in an earnings interview Tuesday that it makes sense to allow consumers who would like to have a lower price.

Hastings comments come after a bad quarter for the subscription service, with it losing 200,000 subscribers, the first time it has reported a drop in subscribers. The CFO said in the earnings interview that the price increase is not the reason for the drop in subscribers, as well as moves to curb account sharing.

Hastings offered no other details on a possible ad-supported plan, but he did say that they were trying to figure out over the next year or two.

Disney Plus recently announced they will introduce an ad-supported plan in late 2022.