Indonesian audio content platform NOICE gets $22M Series A

Catherine Shu@catherineshu / 11:53 PM EDT•April 19, 2022

NOICE, an Indonesia audio content startup, has raised $22 million in Series A funding led by Northstar, with participation from returning investors Alpha JWC Go-Ventures and Kinesys.

NOICE is different from other audio streaming companies because it focuses on something other than music. NOICE, which has 2 million users, focuses on live audio. For example, it works with Indonesian writers to create drama series, as well as creating live audio and podcasts.

According to the company, daily listeners spend about 80 minutes on the platform. They have more than 40,000 pieces of content to choose from.

NOICE recently launched an audio creation platform, called the Noicemaker Studio, to encourage more creators to publish audio content directly onto NOICE.

NOICE will use the funding to acquire content, build technology for users and creators and adapt stories from local writers into an audio format.

Patrick Walujo, co-founder and managing partner of Northstar Group, said in a prepared statement that they are excited to partner with NOICE on this journey.

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