‘Glorious PC Gaming Race’ is rebranding to ‘Glorious’ out of belated shame

The phrase "The Glorious PC Gaming Master Race" was created in 2008 by a video game reviewer. It was quite funny at the time.

The PC gaming community decided to brand itself that way.

The company,Glorious PC Gaming Race, is changing its name because of the error of its ways. The logo and products are going to change, and the website will be retired in favor of a new domain name.

According to a press release, the purpose of the rebrand is to better align the public face of the fast-growing startup with its own core values. The unusual name drew attention to the crowded industry, especially from other members of those online communities.

I should have known better, but I hid my mousepad in the photos for my Odyssey G9 monitor review.

It seems like it may be a while before the company can ditch the phrase that has served it well. It will be a multi-year transition period, though new product launches are already going that way.

We are on the topic of cringe gaming branding. Are you listening? It might be time to stop encouraging customers to look for their inner predator.

I joke, but only a bit.