What constitutes a good or, better yet, a successful marketing campaign? With leaps in technology, all consumers globally are spending more time with their mobile devices and companies in response are starting to place greater emphasis on mobile marketing. Short messaging service (SMS) is one such solutions.The usage of SMS in marketing campaigns allows for a deeper penetration into the heart of your target audience. New products, goods and services are pushed out into the hands of the customers with a push of the button, generating greater awareness for your company at low labor cost. For a
successful SMS marketing campaign you will need to have some information worthy of the attention of your consumers.While it is important to have a good campaign advertising copy written for business purposes, it is also necessary to ensure that you have a platform that gives you easy and convenient access to multiple marketing tools and helps the company make decisions faster. One of the few companies that do great at this services is INTIS Telecom.
How to Ensure Success?For a successful sms campaign, there have to be three factors considered by a company; first, it needs to provide an efficient marketing solution for the organization. Next, it needs to be trackable to measure engagement and revenue. Last but not least, it needs to be able to speak to the company’s existing business systems which are already in place.
- Firstly, a successful campaign is one which allows you to run it with at low cost but with high returns. You will increase efficiency and save time through the use of automation and scheduling tools since having uploaded the content once, you need not worry about it anymore while the campaign runs. Stuck at any point? No worries as there will be a helpline to guide you at every step of the way.
- Secondly, and in my opinion also the most important, is the possibility to track the effectiveness of your campaign by monitoring of statistics throughout the campaign period. Constant monitoring allows a quick response to any peak and troughs in the data. Eg. if you see more queries coming in for a particular service or product, you can start drafting answers to these questions or begin forecasting an increased demand to help inventory.
- Thirdly, new element a company tries to implement should work cohesively with all existing systems. It only makes sense that the APIs are able to integrate with one another because a system that exists only by itself is not as useful as one that is able to work together to give the bigger picture.
In conclusion, to run a successful SMS campaign, companies should look at investing in proper systems and platforms which are able to deliver on the above three points. Wishing you all the best in the growth of your business!
