The University of Central Florida's football team will have a new look this spring. The team showed off their new garb on the social networking site, with large, custom QR codes beneath their last names, that you can use to access their biographies on the website.
You can see how the feature actually works in a video posted by the UCF coach, who also has a QR code stamped on his team polo shirt. The video shows that the players will be displayed on the jumbotron at the home stadium.
The Knights kept their numbers on the back of their jerseys, but changed their last names on social media. I think it would be better if the team kept their last names, as it would make it more difficult for fans to find out who a player is.
You may not associate modern technology with a team named after a medieval soldier, but it is a clever way to promote players. I don't know how well it will work when you are actually watching the game.
If you are in the stands, are you supposed to zoom in on your phone while trying to locate a player running across the field? Will you have to wait for a close-up if you are watching a broadcast or replay? It's enough to get attention from the media, and possibly get some recruits to move the school up on their list.
This change is only for the spring game.