There are many in-game collaborations, but this is the longest one yet. The annual music festival announced today that it is partnering with the developer of the game to release skins and features for the first time.
It's fitting that both the outfits attendees wear and the performances they perform are coming to the same place. The music festival will start on April 14th and end on April 22nd. The outfits react to the music in the game. The first group of items will go on sale tonight.
In addition to the skins, players will be able to listen to music from this year's festival lineup while in the game, as well as taking over the in-game Icon Radio.
This is the first time that the festival will come to the game, but it is not the first music partnership. In the last few years, the game has focused more on music and live events, with artists like Marshmello and Ariana Grande performing. The studio was built for in-game concerts and the stage should be considered a tour stop.
The partnership between the two games is part of a larger push by the festival. In the lead-up to the festival, the festival has released several rounds of NFTs and mobile augmented reality features.