The streaming service formerly known as IMDb TV is rebranding to ‘Amazon Freevee’

Freevee

Amazon had already established a respectable foothold in the streaming wars, so it was no surprise that IMDb TV faded into the background after launching as Freedive. Amazon just announced that it will be re-igniting the streamer under a new brand in order to push more content.

The name IMDb TV will be changed to Amazon Freevee in order to emphasize that the platform is free to viewers. In a press release detailing its vision for Freevee, the director said the service would appeal to consumers interested in watching series and films with less commercial interruption.

Customers are increasingly shifting to streaming ad-supported premium content, and we have developed Freevee to deliver them highly sought content with half the commercials of traditional TV.

Bosch: Legacy and a scripted adaptation of Tegan and Sara's High School memoir are two of the original programming Freevee will feature. Freevee plans to grow its slate of original programming by 70 percent by the end of the year, but what will ultimately determine the platform's success is whether people watch it. It's possible that the third time will be the charm for Amazon Freevee, but at this mature and intense stage of the larger streaming game, a wealth of content doesn't necessarily ensure success.