Meta, better known as Facebook, plans to take a nearly 50% commission on digital asset purchases made inside the Metaverse, months after it had complained about the maximum 30% cut that Apple takes for purchases through the App Store.
This week, Meta announced new ways it is allowing creators to monetize and earn money from the Metaverse. Meta did not specify how much of a cut it would take for those purchases, but a company spokesman told CNBC it would be 47.5% commission, including a 30% hardware fee and a 17.5% platform charge.
A Meta spokesperson confirmed to CNBC Wednesday that Meta will take an overall cut of up to 47.5% on each transaction. That includes a “hardware platform fee” of 30% for sales made through the Meta Quest Store, where it sells apps and games for its virtual reality headsets. On top of that, Horizon Worlds, will charge a 17.5% fee.
Meta's vice president of Horizons, Vivek Sharma, told The Verge that the nearly 50% commission is a competitive rate in the market, and that they believe that the other platforms are able to have their share.
Meta, including company CEO Mark Zuckerberg, has been vocal about the 15% to 30% cut from the App Store. Meta would announce a commission that is less than the 30% that Apple and others take after that, after the company kept paid online events, subscriptions, badges, and other products free for creators.
In another post a few months later taking aim at Apple's policy, he said that the cut makes it harder for creators to make money from their work. Facebook has a long history of calling Apple's App Store and its 15% to 30% commission "monopolistic" and harmful to customers.
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