Sometimes one thumb isn't enough.
According to a company post, the idea is to let people more effectively communicate to the streaming giant when a show or movie really, really hits their entertainment sweet spot.
This new reaction is a way for users to input their input into the recommendation process.
Two Thumbs Up is a way to fine-tune your recommendations to see even more series or films influenced by what you love. Two Thumbs Up tells us what you liked and helps us get even more specific with your recommendations.
True fans know. Credit: Netflix
It makes good business sense for the content creation powerhouse; more shows and movies that subscribers love translate directly to more time spent in the app, and less time those same paying customers spend thinking about canceling their subscriptions.
Pop those thumbs right up. Credit: Netflix
It is a win for subscribers who can now emphasize that they love Nicolas Cage more than Johnny Mnemonic. These are distinctions that are very important.
Providing an additional way to tell us when you're really into something means a profile with recommendations that better reflect what you enjoy.
Over the years, the company has had feedback options. In March of last year, it was announced that the rating system of 5 stars would be retired.
If this latest experiment with user feedback is a success, perhaps the recommendation system will be changed to include even more thumbs, for a total of five.
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