Primeval Foods is planning to bring a whole host of exotic meats to the market, including zebra, lion, elephant, and tiger.
Instead of going on a hunting trip and butchering animals, the startup is hoping to replicate the experience by growing cells inside a lab, a new approach that could be exciting in years to come.
It's a clever take on the trend, especially since most of the company's potential customers have no idea what exotic meats taste like.
The outfit claims that lab meat allows us to produce food from any species without the expense of nature and animals.
Most lab-grown meat alternatives rely on live animals, but minimally.
The company says that they select a small sample of tissue from the healthiest wild animals.
Elephants have more fat in their muscle tissue than big cats, which makes for an exceptional umami experience.
The managing partner of Primeval Foods told FoodNavigator that they are currently working on: the tiger, leopard, black panther, Bengal tiger, white lion, and zebra.
Primeval Foods isn't the only company that is trying to get away from the usual selection of beef and chicken in lab-grown meat. Orbillion Bio is a startup that is trying to bring lab-grown sausages to market.
There is a growing momentum behind lab-grown meat, but whether consumers will be willing to sample elephant and giraffe meat remains to be seen. They need to get the price down to an accessible level.
The first lab-grown lion meat as climate-friendly arrives in the UK.
There is more on lab-grown meat. Lab-grown meat can often contain real blood.
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