It's bad news for everyone who loved watching Bill Nye the Science Guy. Coca-Cola, one of the world's biggest plastic polluters, collaborated with TV's favorite scientist for a campaign to create a world without waste.
An animated version of Bill Nye with a head made out of a plastic bottle and his signature bow tie was created by The Coca-Cola Company.
Shill Nye the Plastic Guy says that if we can recover and recycle plastic, we can not only keep it from becoming trash, but we can use it again and again. What is not to love? We reached out to Nye's representatives to inquire about his involvement in the video and will update this piece if we hear back.
The video depicts the process of recycling a bottle. There is a problem with what recycling can do. Nye paints a rosy picture in the video of plastic Coke bottles being recycled, but if everything worked like he said, we wouldn't be facing plastic pollution that has grown. The public has been led to believe that recycling is the cure for our plastic addiction. Coca-Cola can get away with no repercussions for their waste because it puts the burden of responsibility on the consumer.
Most of the plastic can only be recycled once or twice. Nye should know this because he talks about science on TV. Less than 10% of plastic has ever been recycled. In theory, the type of plastic that makes bottles can be recycled more times than other types of plastic. Virgin plastic is cheaper to make than recycled plastic. Less than 30% of plastic bottles are recycled in the U.S., and a lot of that stock is turned not into other bottles, but into other things. These products can't be recycled again. The plastic is thrown away. Even with effective recycling mechanisms, research shows that stuff like bottles can be thrown away. The Coke bottles that Shill Nye shows off in the video will last for a long time beyond human frameworks.
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