The company announced on Wednesday that it is launching a new program that will help creative agencies become TikTok experts. The five-week program will teach participants how to use the platform to increase their marketing game and how to get started on TikTok.
The goal of CAP University is to inspire next-level creative content on the world's fastest-growing entertainment platform. enrollees will have a better understanding of the creative possibilities on and off the platform
The courses will be hosted as live webinars. The sessions will focus on a variety of topics and will start off by helping creative agencies gain the baseline knowledge of TikTok and provide advice on how to begin leading client relationships. The final session is for creative agencies to learn more about the TikTok Creator Marketplace.
TikTok's new educational initiative will allow the company to create and form new creator partnerships while also enabling agencies to be better positioned to advertise on the platform.
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