Skio helps brands onshopify sell subscriptions without ripping their hair out, and we sat down with the founder to understand how the product works.
Skio was launched with the goal of eliminating hacky workarounds that other subscription apps have been using. The company allows its clients to use nativeshopify checkout and passwordless login to provide a seamless experience to their customers.
Skio had to do things that don't scale to get its first customers. Kennan would frequent direct-to-consumer communities to find upset users of his competitor. Skio created case studies after acquiring the first few customers.
Word-of-mouth helped the company show how much of an improvement Skio is over ReCharge. Considering the amount of inbound requests the company received to demo Skio, it is clear it has product-market fit.
Skio has over 100 recurring customers, including brands like Krave Beauty and Muddy Bites. The company wants to keep it that way. The goal of the team is to acquire users who are upset with their current subscription solution.
How can Skio continue to grow their customer base? We will explore that in this article.
This post will explain why some growth strategies are better than others. The aim is to give you the insights necessary to match a growth strategy to your own startup and begin applying the content right away.
Here is a quick look at Skio.
Skio's target customers include current users of ReCharge, who aren't happy with it.
We need to increase the number of paying customers in order to grow Skio's revenue. The most frustrated ReCharge customers must be acquired first because they are low-churn risk.
There are three ways to acquire customers.
When awareness of a product is spread by customers, it can lead to viral growth. Users send invites to others to join, and the more users on the platform, the more valuable it is. Product-led growth and referrals are the most common acquisition strategies.
There are three important factors to consider when assessing if viral growth will work for your startup.
We will use a simple scoring method to see if a viral growth strategy will work for Skio. The rating of each factor will be based on the likelihood of success.
How many invitations will each user send?
For an invite to be relevant,shopify store owners that use subscriptions will have to invite othershopify store owners that use subscriptions. The number of invites sent to reach the critical mass required for viral growth is not likely to be enough for founders to know enough people who fit that subscription.
The score was low.
What percentage of invitations will convert someone into a new user?
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