Amazon decided to play nice with the tech giant. The two companies have an agreement in place for the distribution of Amazon Prime Video and IMDb TV apps on Roku devices.
The statement was confirmed by saying.
Roku and Amazon have reached a multi-year extension for their distribution agreement. Customers can continue to access the Prime Video and IMDb TV apps on their Roku devices.
The terms of the agreement were not made public. The free add-on channel IMDb TV, which includes titles such as Judy Justice, Bug Out, and Leverage: Redemption, can still be accessed by users of the Roku platform.
The announcement gave a boost to the share price, which increased by $6.39 to $132.11.
Prime Video has recently become the exclusive hub of the NFL's Thursday night football games, and they are at the top of the list for being considered to grab the league's NFL Sunday Ticket starting next year. The New York Yankees will broadcast 21 games exclusively on the platform.
You could say that Roku has had disagreements with streaming video platforms and is willing to make demands. Last year, the popular video-streaming service was in danger of being taken off of Roku devices. Thankfully, the issue has been resolved.
Roku and Google reach a deal for the continued distribution of YouTube and YouTube TV on Roku devices
The lack of an agreement with Roku put a damper on the 2020 rollout of WarnerMedia's HBO Max, negatively impacting new subscriptions at the time. A subsequent agreement helped boost subscriber growth, with the combined subscriber base of the two channels reaching 74 million at the end of the year.
The market for CTV devices is dominated by Roku. The company had 60.1 million monthly active users in the US as of the fourth quarter of 2021.
The Amazon Prime Video app is available for customers with a Roku streaming device. The app is free.
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